Link-building playbooks for startups

You can’t control who links to you, but you can almost always control the words inside the link. That’s what makes anchor text optimization the cheapest…

## 1. Introduction: Dofollow vs Nofollow Links Explained### What This Post CoversIf you want your startup to rank higher on Google, understanding the **dofollow vs nofollow…

Google has spent the last two years telling everyone that links matter less — and interest in “link building” hit an all-time high on Google Trends…

Most backlinks never get indexed — and that’s normal. In a study of 16 million pages, 61.94% weren’t indexed by Google at all, and the average…